New app for Toyota Israel!

We are proud to launch a new unique application in cooperation with Toyota Israel!
In times of COVID 19, when people are closed at their houses; in times when
companies are struggling to promote their brands- we have provided Toyota’s customers with a virtual, functional and emotional, experience, replacing the driving in real life. We also helped Toyota in their effort to increase sales and maintain loyalty to their brand.

The App- “Land Cruiser 5 continent drive” is an AR experience in which a player has a unique opportunity to drive the most wanted Toyota model in 5 different environments and landscapes without the need to travel and with the ability to go to any place they choose.
Five available maps include such biomes as hot desert, winter landscape, rocky islands, and exotic islands, as well as a wild tundra. There are two driving modes to try out, a regular one and a turbo mode for those who love to drift.

The goal of the game is to collect all the Toyota logos on each map, and by that create strong attachment to the company’s brand.
In this application, we used AR technology such as ARKit and ARcore combined with Unity 3D gaming engine along with a set of custom, AR optimized shaders. Together with Toyota, we showed that virtual gamification could be an advanced solution in changing reality.

Get in touch

Immersion Sp. z o.o.

Ciszewskiego 15 Street
02-777 Warszawa
NIP: 9512382050

T: +48 505 029 821

We integrate VR with business. We develop advanced applications, experiences, 360 videos and games for all available VR systems. We provide full support at every stage of development - from initial idea, through the strategy of implementation, up to the final delivery