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This year’s Coca-Cola Economic and Social Impact Study Report for Poland has been presented in an unusual and innovative form. Instead of a classic report, the Coca-Cola system companies have created a virtual reality film that takes the consumer into the world of Coca-Cola.
Through VR technology, one can explore the innovative Coca-Cola plant in Radzymin and take part in events organized for local communities. The video is available on YouTube and can be viewed through the Samsung Gear VR headset or by using a smartphone with cardboard goggles.
In a six-minute film, you can visit the Coca-Cola factory in Poland and participate in Coca-Cola-sponsored events such as the occupational activation program for women „Success is me”, which is a part of Coca-Cola’s global 5by20 pledge, or the „Exempt from Theory” programme encouraging young people to undertake their own social projects. Additionally, the video presents animations containing key information on Coca-Cola’s operations in Poland.